0.00001% is the percentage of chance you have of your plane crashing on your next flight. As exciting as that is, it really amounts to nothing. Our expectations are that we won’t crash when we fly, which is why airlines, and any other business, have to go above and beyond expectations to be remarkable.
Southwest Airlines does remarkable by making your flight an enjoyable experience by allowing their flight crew to have fun and engage their passengers to create memorable experiences.
Disney creates an environment, NAY, a world where magic truly exists. Where imaginations run wild, whimsey is captured, and families are drawn together around a common experience.
Chick-fil-A has created a cult following where people cry on Sundays for biscuits, and even have sweet tea withdrawals if they don’t get their daily fix.
All of these companies have done this not because of the products they offered, but because of the experiences they have created as they have gone above and beyond customers expectations. In doing this, they have created life altering brands, joined peoples stories, and made it impossible for people not to remark.
In a world of 4 out of 5 stars, we need to figure out how to surpass peoples expectations and get that 5th star. Here are a few ideas about how I am going about it:
- Know your specific audience and who you are trying to reach.
- Ask those around you for advice.
- Tangibly write out what you offer and how it meets your audiences needs.
- Dream BIG. What can you create that isn’t being done, and that isn’t expected.
- Review 3 and 4 and make sure it fits number 1. Then kill what isn’t working or needed.
I know this is a messy and unending process and is something I am struggling through myself, but it is absolutely worth it and needed.
Some help that I would love from you all is letting me know what I can do through this blog to help you. Also, what are some ways you are helping the communities around you and that allow you to be remarkable?